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Recession Marketing for Dentists, What’s Hot & What’s Not
To thrive in these economic times it’s best to focus your marketing dollars on retention, case acceptance, word-of-mouth and referral strategies. Concentrate your efforts amongst those who already know...
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Dental Newsletters – What’s Better Digital or Hardcopy Versions?
The correct answer is both mediums used together is best. Why? You might ask, “With so many marketing companies now offering e-newsletters, isn’t digital the best option?” The answer is no, for several...
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Dental Marketing That Consistently Delivers – Part Two
Once you’ve mastered the basics in marketing (reference Part One of this blog article if you missed it), then you are ready for Level II marketing activities. Here are a few Level II marketing...
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Dentists – Word of Mouth is Waiting For You
Remember when people were saying, “Someday every business will need a website”… or someday everyone will have a cell phone and email account? Today, the new “must have” is a Facebook page. Are you on...
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5 Fresh Dental Marketing Tips To Help Boost Your Bottom Line in Today’s Economy
Marketing is much more than advertising and getting new patients in the door. As you launch traditional marketing tactics, consider these timely suggestions as well. Direct from recent hands-on...
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When The Newspapers Are Gone, Where Will Dentists Spend Their Advertising...
Last week, the Rocky Mountain News closed its Colorado doors. As newspaper subscribers and advertisers continue to drop away, and additional newspapers fold, where do you think dentists will invest...
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Dental Marketing…Tsunami Changes Ahead– or Not?
Social media, blogs, podcasts, video… Have you heard about the massive tidal wave of marketing options that will affect us all? Dentists, marketers and businesses of every type are jumping into new...
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The Top Two Absolute Best Ways For Dentists To Market Today
The number one best way to market is referral marketing. First and foremost, “relationship” marketing is a proven win-win for both patients and dentists. Patients won’t refer if they feel they were...
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Dentists- Is Your Marketing Struggling To Keep Up?
During times of economic hardship, many dental practices turn to marketing for relief. However time and again, some dentists find themselves overwhelmed with their day-to-day tasks and consequently...
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The Best Way To Boost Dental Specialist Referrals
The best way for dental specialists to increase referrals is by marketing actively. Think face-to-face meetings with referring dentists. In person meetings will produce higher quantity, and quality,...
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The Future Of Dental Marketing – Are You Aware
“As one dental client of mine said, “It’s not about hanging your shingle out front and waiting for new patients to come in the door anymore”. How true… Likewise, the future shows limited opportunity...
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Dental Marketing Tip Of The Day
What does your online marketing say about you? Does it say, “I’ve got URLs all over the web- but none of them has any content worth reading,” or does it say, “You may need to skip over a few links...
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